How Apify improved their dev content marketing workflows

Dave Barton
Head of Content

"Immediately got to the heart of our concerns, especially the unique challenges of crafting a marketing and content strategy."

"At first, I wasn't sure of the value of consulting with Jakub. We've been steadily growing and our schedule is already packed. But I quickly realized I was wrong. Jakub immediately got to the heart of our concerns, especially the unique challenges of crafting a marketing and content strategy for a developer audience.

Far from just being a sounding board, Jakub brought a depth of experience and a fresh perspective. He listened to us and made a visible effort to understand our company. Then he continually questioned our existing approach, encouraging us to explore new ideas. Engaging with someone outside our organization, who understood our challenges so precisely, gave us a surprising amount of freedom to think differently.

His approach is thorough. He consistently engaged with us outside the sessions to discuss our workflow and suggest improvements. He also made sure to follow up with notes after each session.

By the end of our sessions, we were left with one "problem": sorting through a stack of new ideas. That's a problem we're happy to have. I wholeheartedly recommend talking to Jakub. Even if you think you don't need to, you'll gain new perspectives and he'll share surprising solutions that will have an immediate impact." -
Dave Burton, Head of Content at Apify

Hey, I am Jakub Czakon. CMO at a dev tool startup and a dev marketing advisor.