Neon header copy

I love this dev tool header copy from Neon.

❌ They could have gone with "We make your data fly" or "10x your database developer efficiency" or other stuff like that.

💚 Instead, they spoke in a clear dev-to-dev language:

• What it is: "fully managed serverless Postgress"
• Benefit in technical terms: "Autoscaling, branching, bottomless storage"
• How they do it: "Separate storage and compute"
• Obstacle handling for current Postgres users: "generous free tier"

Simple, clear, and to the point. No fluffs given. Love that.

"But we are selling to the boss of a boss of that developer user persona"

Then let that dev champion understand what you are doing and bring it to their boss.

"But we are going pure top-down"

Then does that boss of a boss of a boss actually evaluate your infra tool themselves or send their architect?

Maybe 90% of your site traffic is the buyer-persona CTO. But my bet is, it isn't even 1%.