I like this Reddit ad creative that uses a classic, devy, bell curve meme.
This is a good creative to use when what you want to communicate is overcomplication. As in:
- there are simple "bad" beginner, obviously not working solutions
- there are complicated "you are so smart" overengineered solutions
- there are wise, pragmatic solutions... that look exactly like the simple beginner ones ;)
Plus, with devs, if you can make something not look like an ad you already won.
And there were a few comments suggesting just that:
- "Good job using meme as add on reddit kudos"
- "I only noticed after reading this lol"
LOVED HOW Flagsmith did it here:
- They start with a spicy controversial hook: "Test in production"
- They explain their product capability in super simple terms: "Decouple deploy and release with feature flags."
- Their call to action feels low commit, not pushy, no "do it now or..." but "Try Flagsmith open source". Having open-source in there is always good for places like Reddit, HackerNews
- The overcomplicated part of the creative shows that they get their audience. They use jargon that the tribe gets (this part can be tricky sometimes if your understanding is actually way off)
And they got people curious to see how Flagsmith makes this Test in production claim reasonable. I'd check it out if I was working on those workflows.
