Dev tool product-led growth examples

campaigns
seo
product led growth

Product-led SEO tactic from Cronjob

Great SEO tactic. What folks from Cronitor did is:For every combination of "cron +" they created a w...
product led growth
call to action

Code snippet on the signup page from Stytch

13% signup form conversion bump with a dev-focused trust/motivation builder.Dev goes through your pa...
developer experience
copy
call to action
product led growth
landing page

Hero section CTA from Cypress.io

That CTA.You go straight for the install/download.I don't know if you can go more developer-focused ...
copy
call to action
product led growth
landing page

Posthog "do not talk to us" copy

Most devs want to explore products themselves.They want to read the docs, see examples, play with th...
developer experience
product tour
product led growth

Product tour from Vercel

Interactive product tours are all the rage. But how do you make them work for the dev audience? How ...
developer experience
product led growth

Demo page from Posthog

Devs have a love/hate relationship with "Book a demo" call to action. Mostly hate though. Especially...
campaigns
product led growth
free tools

Hacker News search by Algolia

Algolia gets over 80% of referral traffic from a single free tool they created called Search Hacker ...
developer experience
copy
call to action
product tour
product led growth

Header CTAs from Mixpanel

Mixpanel primary CTA is to take an interactive tour.They take you to a 30min video + a guided UI tou...
developer experience
product tour
product led growth

Sandbox experience from Sentry.io

This is a sandbox experience folks over at Sentry.io created. I like the navbar CTAs with a big "Doc...
campaigns
github
product led growth

GitHub PR growth loop from Snyk

Beautiful growth loop that uses GitHub PRs to spread awareness even internally in the org.And just o...
campaigns
seo
product led growth
free tools

Snyk Advisor SEO growth loop

Great example of programmatic SEO from Snyk.They created a page called snyk advisor.It is a reposito...
developer experience
product led growth

Last step of the sign-up process from Linear

This is a nice little touch in the last step of the signup process.Linear asks you to do two things:...
copy
call to action
product tour
product led growth
landing page

Axiom "Playground" CTA

With infrastructure tools, it is notoriously difficult to show people the value quickly.To really se...
campaigns
product led growth

Algolia search widget in fontawesome

Classic widget PLG loop. Algolia really crashed it with these. Here is how they made it so successfu...