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How to create actionable developer personas

/blog/developer-personas

Guide to the developer audience (based on insights from devs on Hacker News)

/blog/developer-audience

Dev audience research on Reddit

/example/finding-devs-for-research-on-reddit

How to run dev market research quickly (with no product/users/audience)?

/blog/how-to-run-dev-market-research

Developer marketing guide (by a dev tool startup CMO)

/blog/developer-marketing-guide

Developer Experience

/topic/developer-experience

How to advertise to developers: deep dive into paid developer marketing

/blog/developer-advertising

"How do you explain our product to other devs?"

/blog/how-do-you-explain-our-product-to-your-dev-friends

How to test if what you created will resonate with developers?

/blog/how-to-test-if-what-you-created-will-resonate-with-developers

Developer Marketing Strategy

/topic/developer-marketing-strategy

How to create a landing page for developers (learnings from Auth0 developer portal)

/blog/landing-page-for-developers

General audience explainer video from Auth0

/example/auth0-video

LinkedIn CEO/Founder playbook

/blog/linkedin-ceo-founder-playbook

How to create value proposition for developer tools (with 20+ examples)

/blog/value-proposition-developer-tools

Algolia developer portal design

/example/algolia-developer-portal

Developer marketing case study: Algolia

/blog/developer-marketing-case-study-algolia

My favorite developer marketing channels

/blog/developer-marketing-channels

How to launch a dev tool on Hacker News

/blog/dev-tool-hacker-news-launch

My go-to developer marketing agencies, advisors, and consultants

/blog/developer-marketing-agencies

How to market on Hacker News (learnings from Tailscale)

/blog/developer-marketing-hacker-news

Mongodb for developers section

/example/mongodb-for-developers-section

Branding developer tools: personality, tone, and distinctive assets.

/blog/branding-personality-tone-and-assets

Auth0 developers portal header

/example/auth0-developers

Developer-focused blog CTA from Snyk

/example/developer-blog-cta-snyk

"Ask your developer" billboards from Twillio

/example/ask-your-developer-billboards-from-twillio

Developer content marketing strategy (learnings from DigitalOcean)

/blog/developer-content-marketing

Branding developer tools: core company values

/blog/core-company-values

Great developer-focused CTAs from Plaid

/example/great-developer-focused-ctas-from-plaid

How to create a good dev tool comparison page

/blog/dev-tool-comparison-page

How to convert devs from the sandbox, demo, product tour experience to signups?

/blog/how-to-convert-devs-from-the-sandbox-or-demo-experience-to-signups

Auth0 developer portal hero section visual

/example/auth0-developer-portal-hero-section-visual

Auth0 developer portal Hero section CTAs

/example/auth0-developer-portal-hero-section-ctas

How to market to developers on Twitter (learnings from 4 months of Supabase feed)

/blog/developer-marketing-twitter

How to market on Reddit

/blog/how-to-market-on-reddit

Developer marketing metrics and attribution (practitioners guide)

/blog/developer-marketing-metrics

Dev tool blog and developer content examples

How to prove ROI of developer marketing?

/blog/how-to-prove-roi-of-developer-marketing

Brand and brand awareness for developer tools

/blog/branding-developer-tools

Auth0 developer portal Getting started cross-section

/example/auth0-developer-portal-getting-started-cross-section

Auth0 developer portal: How it works diagram

/example/auth0-developer-portal-how-it-works-diagram

Branding developer tools: strategic narrative and brand story

Dev tool developer experience and conversion optimization examples

/examples/developer-experience