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articles and examples

Developer Marketing Strategy

/topic/developer-marketing-strategy
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Developer marketing guide (by a dev tool startup CMO)

/blog/developer-marketing-guide
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Developer content marketing strategy (learnings from DigitalOcean)

/blog/developer-content-marketing
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How to advertise to developers: deep dive into paid developer marketing

/blog/developer-advertising
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Developer marketing case study: Algolia

/blog/developer-marketing-case-study-algolia
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My favorite developer marketing channels

/blog/developer-marketing-channels
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Developer marketing metrics and attribution (practitioners guide)

/blog/developer-marketing-metrics
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My go-to developer marketing agencies, advisors, and consultants

/blog/developer-marketing-agencies
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How to prove ROI of developer marketing?

/blog/how-to-prove-roi-of-developer-marketing
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Branding developer tools: strategic narrative and brand story

/blog/brand-story-framework
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Auth0 developers portal header

/example/auth0-developers
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Mongodb for developers section

/example/mongodb-for-developers-section
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Developer Experience

/topic/developer-experience
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The header copy of Auth0 developers portal

/example/the-header-copy-of-auth0-developers-portal
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What is an MVP of a dev tool website?

/blog/dev-tool-website-mvp
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"How do you explain our product to other devs?"

/blog/how-do-you-explain-our-product-to-your-dev-friends
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How to create a landing page for developers (learnings from Auth0 developer portal)

/blog/landing-page-for-developers
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How to test if what you created will resonate with developers?

/blog/how-to-test-if-what-you-created-will-resonate-with-developers
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Guide to the developer audience (based on insights from devs on Hacker News)

/blog/developer-audience
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How to sell to developers (tldr: you don’t, sell to their boss)

/blog/selling-to-developers
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How to create actionable developer personas

/blog/developer-personas
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Why people on Hacker News comment without reading

/blog/hacker-news-comments
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Algolia developer portal design

/example/algolia-developer-portal
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Who to address on the dev tool homepage?

/blog/who-to-address-on-the-dev-tool-homepage
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How to run dev market research quickly (with no product/users/audience)?

/blog/how-to-run-dev-market-research
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How to market API products to developers

/blog/api-marketing
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LinkedIn CEO/Founder playbook

/blog/linkedin-ceo-founder-playbook
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Auth0 developer portal Hero section CTAs

/example/auth0-developer-portal-hero-section-ctas
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Auth0 developer portal hero section visual

/example/auth0-developer-portal-hero-section-visual
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Great developer-focused CTAs from Plaid

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Dev tool marketing campaign examples

/examples/campaigns
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How to convert devs from the sandbox, demo, product tour experience to signups?

/blog/how-to-convert-devs-from-the-sandbox-or-demo-experience-to-signups
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Developer-focused blog CTA from Snyk

/example/developer-blog-cta-snyk
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Auth0 developer portal Getting started cross-section

/example/auth0-developer-portal-getting-started-cross-section
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"Ask your developer" billboards from Twillio

/example/ask-your-developer-billboards-from-twillio
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Auth0 developer portal: How it works diagram

/example/auth0-developer-portal-how-it-works-diagram
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How to market on Reddit

/blog/how-to-market-on-reddit
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Developer-focused blog slide-in CTA from Snyk

/example/developer-focused-blog-slide-in-cta-from-snyk
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How to market to developers on Twitter (learnings from 4 months of Supabase feed)

/blog/developer-marketing-twitter
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Swag donations

/example/swag-donations
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snowflake billboards

/example/snowflake-billboards
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Cloudflare TV

/example/cloudflare-tv
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